Select Page

We present 4 reasons why prospective consumers leave your e-commerce without first making a transaction, but at a technological level, these could be the cause:

Know the 4 reasons

Lack of known payment options

One of the 4 reasons for customer abandonment is that they have a preferred payment method in mind because it is more convenient for them; For example: PayPal will only ask you to enter your username and password, while in other instances you would have to enter your personal and bank details.

The traditional payment options are effective, but the ideal is to facilitate the process so that your consumers do not fatigue and abandon your website for that of your competitor.

The payment process is slow or rigorous

Another of the 4 reasons is the payment process. This is essential for your sales to be completed. If a customer encounters a slow and convoluted process when trying to purchase something, they can lose out on a lot of potential sales. An efficient checkout process allows customers to make their payments quickly and intuitively, in as few steps as possible.

The ultimate goal of conversions is for the customer to make a purchase, and the final stage of making a purchase is completing the checkout process. If a customer on your online store has made it to the checkout and checkout section, the good news is that you've done the hard part. However, things can still go wrong if your store doesn't have a good checkout process.

The longer customers take to complete the payment, the more likely they are to doubt the purchase. The lack of indication that the process has an end can create a sense of uncertainty. It is highly recommended to keep it as simple as possible and clearly show the remaining steps.

Consumers want to make their transactions easily and safely, and for this you must use tools that allow it, depending on what your market demands.

If your audience tends to make payments with mobile methods, consider integrating the most popular ones on your website and you will ensure that prospective clients do not fatigue in the process.

Remember that you can repel your prospects if your payment method involves many steps or is not known to them.

Payment method seems unsafe

Customers will first ensure the safety of their money and personal information, so you should avoid integrating tools little known to your audience.

Try not to integrate payment tools that are strange to your prospective clients, as this could be a decisive factor in not buying your services.

the number of purchases on-line has increased in recent years, therefore, users have to look for secure payment methods to ensure their privacy. 

The Internet Security Office (OSI) points out the following most accurate means:

Pay by card online

Most of the trading websites accept credit and debit cards. When a person buys online, they have to enter a payment method, the name of the cardholder, the number, the expiration date and the CVV to confirm the purchase.

The user will have to go through the payment gateway of a bank so that the information is protected and the transaction is carried out safely.

In addition, the OSI recommends that "the safest thing will always be to have an exclusive card for our purchases on-line, where we deposit only the amount we want to spend”.

Another of the most common methods is the use of companies that act as intermediaries, such as PayPal, Amazon Pay, Google Pay or Apple Pay. Its mission is to formalize payments, keep them anonymous and prevent the seller from knowing the data of a card.

Users will create an account in the broker's application, set up their bank account details, select the payment method, enter the account and make the payment.

To learn more tips about how to optimize your e-commerce, follow our social accounts.